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Creative Director

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Assorted Hot Dogs

The Original Hot Dog Factory®


The Original Hot Dog Factory®


2023 - Current


Re-establish + refine brand identity and enhance our digital presence primarily on social media


Art Direction, Creative Copywriting, Social Media Strategy, Brand Development

They're not the home of America's Best Hot Dog for nothing but they needed the brand presence to match. We refined the messaging framework of the brand to first re-establish an accurate audience to best develop more modern, captivating graphics/visuals that connect. This revitalized social media strategy, implemented across platforms like Instagram and Facebook, has sparked heightened engagement, expanded reach, and fostered a more vibrant online community.

Client Feedback: "With her strategic leadership, our brand has experienced a resurgence in visibility, relevance, and resonance, positioning us for continued success in a competitive landscape."

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