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Creative Director

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Shadae Renee® Beauty


Shadae Renee® Beauty




Brand Identity, Art Direction, Creative Copywriting, Content Production, Product Development, Packaging Design and Sourcing, Photo/Video Shoot Direction, Creative Team Management

This glueless wig brand is for the IT Girl that knows she can have it all. The overall identity was created to take a more luxe, sophisticated approach to the ultimate girly girl that works hard to maintain a comfortable lifestyle. The motion visuals are slower speeds to really grasp the motion of the hair/products, and the foundational brand visuals were created to easily build upon other campaigns as the brand has grown.

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